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FreshPet believes a healthy life starts with eating fresh, real food that is gently cooked and full of essential nutrients. Vital recipes are 100% Non GMO, all-natural, and are made right here in the USA. We also offer grain free and chicken free choices for those pups with special diets. Vital delivers only what your pet needs and nothing more, that means no preservatives, meat by-products or rendered meals. Just the good stuff.